New Hello Kitty denim collection

Hello Kitty gets a denim glow-up

Discover plush toys, bags and accessories reimagined in iconic denim textures — playful, nostalgic and irresistibly collectible. 

MINISO’s latest drop blends classic Hello Kitty cuteness with everyday cool, featuring denim-inspired plush, bags, keychains and phone accessories.

Visit MINISO in-store to explore the Hello Kitty collection.