New launches coming to you this August
Home Fragrance, Elevated
On the 4th of August, Rituals' Home Perfumes and Body Creams are getting a premium makeover. As part of our commitment to sustainability and luxury, we’re introducing new glass packaging — replacing plastic for a more refined, eco-conscious look and feel.
-
Same beloved fragrances, now in luxurious glass
-
Introducing a customer favourite: The Ritual of Ayurveda Home Perfume
-
Plus, for the first time ever: Home Perfume Refills available across all scents
A fresh design, a lighter footprint, and a more indulgent experience — for you and your home.
NEW: Hair Care Collection
Campaign Header: NEW HAIR CARE
Campaign Tagline: Salon results, every day
Experience high-performance hair care, crafted with expert formulation, refined textures, and a bespoke floral fragrance. Designed to deliver professional results and elevate your everyday routine.
-
Top Notes: Citrus, bitter orange, jasmine tea, white peach
-
Heart Notes: Jasmine, freesia, rose petals, magnolia
-
Base Notes: White musk, ambery, cedarwood
A complete sensorial ritual — hair care that nourishes, revives, and leaves you feeling radiant from root to soul.